Women love to shop, right? At least that is the common public perception. Turns out, however, that marketing to women online is no easy task and requires a lot of effort!
Marketing to women is extremely important as they make 80% of online purchase decisions. Shockingly, however, some 90% of women report that markets don’t really understand them.
Chances are that the marketers who figure out what women really want can make a heck of a lot of money!
Women are the majority of users on both Facebook and Twitter. On Facebook, 40 percent of women follow specific brands, while 25% follow brands on Twitter. Interestingly, only 51% of women will purchase from brands they follow on Facebook. 67% of women, however, will do so on Twitter.
18.5 percent of the time women spend online is on social media, while 7.7% of the time is spent on email. In terms of interest, health, apparel, and parenting are the three biggest. Women are less interested in pets, flowers, and fragrances.
There is a whole heck of a lot more information on this kickass infographic by Creatage. There is simply too much data and too many charts for me to do it any justice, so you owe it to yourself to check out all the info above.
