This kick ass infographic by Wishpond contains insights from over 3,000 leading marketers! That right there should cause anyone who is aspiring to become a top-notch social media marketer to take pause. So let’s dig into some of these insights and see what we can learn!
89% of marketers found that social media generated exposure for their business and 75% found that website traffic increased. That’s quite a bit of exposure!
Still, spreading the word isn’t the only thing marketers use social media for. In fact, some 69% use social media to conduct market research. Another 65% focus on relationship building by creating loyal fans.
Interestingly, pretty much across the board, marketers reported increases in the benefits of social media since 2012. Consider the fact that only 69% of marketers saw an increase in traffic, vs. the 75% mentioned above.
Still, 57% of marketers claim that social media has not helped them build sales. But, it’s important to keep in mind that the benefits of social media might only be seen over the long-term. In fact, 95% of marketers reported that it took 2 years or longer to generate exposure.
Be prepared to invest time, however, as many marketers spend 6 hours or more a week on social media alone! Check out the rest of this infographic to learn more about how they utilize that time!
