Email marketing is huge, especially for medium sized companies with less than a 1,000 employees and revenues between 1 and 50 million dollars. In fact, email marketing accounts for up to 20 percent of marketing budgets and smaller companies tend to spend greater portions of their budget on email marketing.
This is a great and informative infographic, by iContact, stuffed with charts and useful data points, so read on!
Email marketing is especially popular for sharing news about new products and/or services and also more general organizational news. Email marketing is also a popular technique for promoting special events, and soliciting feedback.
Another great tactic is build up a regular newsletter and to attach promotions and other things through your newsletter.
So while social media is becoming more and more popular, you can expect emails to remain a favorite marketing tool. Emails are cheap, and can be used to hit a large audience.
The best strategy isn’t to make email and social media compete for funding, but instead to build a comprehensive online strategy that leverages the strength of each method.
Want to build up an email list to then contact people? The best way is through your website, that’s how 95% of companies gain emails. You can also ask for it at the point-of-purchase, whether that be online or offline.
Often, companies will have a team, or individual, dedicated solely to email marketing. That’s because email marketing is
vital for many small and medium size businesses.
Interested in learning more? Just check out the above data points to see how it breaks out!
