Are you looking for help with setting up a great inbound marketing strategy? If so, you have found the right infographic! This marketing brief contains a five step strategy for creating a great inbound “lead machine.”
But first you should recognize the difference between outbound marketing and inbound marketing. Outbound marketing is traditional marketing that focuses on things like TV ads and billboards. This is also referred to as interruption marketing because your goal is to interrupt and take the viewers attention.
Inbound marketing, on the other hand, involves trying to provide content and information that people are actively looking for. That way they find you and might even share your content among their friends.
So here are the five steps:
1. Create high value content– This can include social media posts, blog posts, articles, whatever can be used to create content that people are looking for.
2. Invite people in– Your content should feature focus words and other things that will attract search engines. This way, when people look for stuff related to your content, they land on your page.
3. Convert visitors into leads– Now that you have viewers on your page, you need to use calls to action and other things to get them to sign up for newsletters and become regular users of your site.
4. Convert leads to satisfied customers– Now you need to follow up. Send emails, get in touch, give out promotions and try other things to get them to make a purchase.
5. Monitor and modify– last but certainly not least, you need to keep a close eye on what works and what doesn’t work and to adjust accordingly.
Check out the rest of this kick ass infographic by Bold Think for more information! It is filled with tons of charts and insightful marketing tips that could really boost your sales!
