If you have been following the tech world, then you most likely know that mobile marketing and mobile applications are among the most talked about topics. People love their iPhones, and Galaxy phones. Just take a quick stroll through a mall and you are sure to see people clicking away on their smartphone. And now, writers are searching for a sort of “Holy Grail” for mobile applications, the perfect mobile email.
Why? Over 50% of of email subscribers use their mobile phone to check their inbox. And if you want to target users through their mobile phones, you can’t just use the standard email that you would for a PC. Screen sizes, input methods, and data download speeds are simply too different!
Currently, more than 43% of emails are read through a mobile device, and experts expect the number to rise above 50% by the end of the year! That means there’s a huge market to tap for the savvy email content writer. In fact, in the US, some 73% of people use their
mobile phone to check their email at least once a day. And even in the Australian “outback” some 57% do the same.
In fact, you can target mobile users by selecting the day and time to send your email. For example, mobile users most frequently check their email in the early evening, most likely because they are on their way home from work and don’t have access to a computer. Send a mobile optimized email at this time and you can really draw in some attention!
Make sure you check out this kick ass infographic by Email Monks! It’s loaded with charts and data that will help you understand the importance of email marketing!
