Digital marketing is evolving at a tremendous pace. There are a plethora of tools, technologies, and platforms that promise to deliver many exciting changes to the digital marketing world
That pretty much sums on this informative infographic by DCI but there are tons of interesting facts, so read on.
Did you know that by 2015 more people will have access to the Internet through their mobile devices than their PCs? I sure didn’t, and to be honest I find that fact a bit mind blowing. I love my smartphone, but there is no way I could live without my laptop!
Because of increasing smartphone usage, 13% of web traffic and 30% of local quires are now generated through smartphones. And marketers are catching on quickly with nearly 43 percent of them opting to increase their mobile marketing budgets in 2013.
Of course, smartphones are the only emerging technology trend. Some 87 percent of markets will use social media this year, up from 74 percent in 2013. Despite what you might think, Linkedin is actually the most popular site with 83% of markets using it to distribute content.
And both social media and mobile market focus on using content marketing to spread messages and build up brands. Over 90 percent of markets use content marketing and the method currently accounts for one third of marketing budgets, on average.
If you are looking to tap into these digital trends, one great way is to build up your author rank. This means finding a niche in which you can become an expert, posting on various sites, and trying to get people to share your content.
There are other things you can do, so check out this great infographic and chart to learn more!
