Have you ever wondered what a social media marketer does? This infographic by schools.com provides the answer:
utilizing traditional marketing tenets and online media best practices, SMMs market brands in order to:
– Diversify traffic to websites to build up brand recognition
– Promote content using a large array of tactics
– Identify audience demographics
And many other things!
With over 200 social media networks and billions of users, social media is now a major marketing tool and essential for many businesses. In fact, 42 percent of businesses owners found ¼ of their customers through social media sites. And 38 percent of small business owners dedicate ¼ of their business networking efforts to online channels.
We’ve all heard of Facebook and Linkedin, but have you used Disquis? Or how about Ubermedia? Disquis provides comment services while Ubermedia is becoming a major player on Twitter. Both are worth a look, so check them out!
If you’re looking for a career or trying to decide on a college degree, social media marketing might be the thing for you. Having a degree in public relations, journalism, or a related field will certainly help. Work experience, even if through internships, also helps!
There are also educational programs now that offer a special focus on social media. Rutgers, for example, has a mini-MBA in social media marketing. If your looking for the best marketing MBA, check out Northwestern but you’re going to need one heck of a resume to get in.
Marketing managers earn an average of nearly 120,00 dollars, while public relations managers earn just over 95,000 dollars, so there’s plenty of money to be made! Check out the charts above for more information!
