Social media is now a huge part of life for many people around the world. And now it’s creating job opportunities for people who want to work in the field! Why are companies hiring social media experts?
With some 850 million active Facebook users across the globe, and 107 million Twitter users in the USA alone, one shouldn’t underestimate the impact of Social Media. Check out the maps above for more details!
Companies are now also actively engaged in social media. 77 percent of business-to-customer companies have a Facebook presence. 43 percent of business-to-business companies also have a Facebook account. 34 percent of marketers have used Twitter to generate leads and 77 percent of Fortune 100 companies have a Twitter account! Even 50 percent of small businesses report gaining customers through social media.
Social media is great for increasing visibility, engaging with customers, and self promotion!
And the best people for engaging social media are educated specialists that focus on the field. Social media is a fast evolving landscape and there are a lot of details and concepts to understand.
Learning how to write short, concrete and engaging messages is an art in-and-of itself. Knowing things such as the fact that posts put up between 1pm and 4pm get the most click-throughs, is also essential.
And if you want to target a male audience, Google+ is probably the best because 68 percent of users are male. Meanwhile, 80 percent of Pinterest users are female!
The simple fact is, 30 percent of companies are under performing in social media because they don’t have the right staff to handle their efforts! So if you love social media marketing and know its ins and outs, you should definitely consider a career in the field!
For more details, have a look at above infographic by Social Media Degree!
