The smartphone is an important technology that is having a huge impact on our lifestyle. Mobile commerce is set to see huge growth in the coming years!
In fact,
By 2015 US mobile commerce retail sales are expected to account for 24% of the total e-commerce sales.
That’s a huge portion, so you can count on mobile commerce being a big topic in the years to come!
In 2012 mobile commerce sales accounted for only 11 percent of sales, but it is expected to rise to 15 percent in 2013 and 18 percent in 2014. By 2016 M-commerce sales will total nearly 87 billion dollars in the United States alone! That should create large and steady growth for mobile retailers, and you can be sure that they will be pouring money into developing this technology.
By the looks of it, tablets will be the biggest winners, though smartphones won’t be slacking off. By 2015 tablets should generate 46.44 billion dollars in revenue vs 20.49 billion dollars in revenue for smartphones.
So why are customers starting to prefer mobile commerce? For one, they don’t have to wait in line, two it’s easy to locate good deals, and three users save time. And given how tight people’s budgets are in this tight economy, saving money is a priority for many. Not only that, but it’s easy to do on the go and you can do it while multitasking.
In terms of time spent on apps, retailer apps saw growth of 525% in 2012, while price comparison apps saw growth of 247 percent. Personal shopping assistants are also becoming popular, recording a growth of 228 percent in terms of time spent on them.
By 2015 some 81 percent of Americans will own a smartphone, so the market should be huge! And online retailers are responding to this shift in the market with some 74% reporting that they have developed, or are developing, a mobile strategy.
Right now Apple is the most commonly targeted smartphone platform with 35 percent of retailers building apps for iPhones. Another 15 percent are targeting iPads. Google’s Android, on the other hand, garners only 15 percent!
Expect the marketplace to heat up! And that can mean good things for customers and any company that helps other companies build mobile marketing and advertising strategies. The devil might be in the details, so check out this data and fact filled infographic by Invesp!
