With 1 out of 3 businesses now saying that Facebook is essential to their business and marketing, social media is now an important part of just about any business. Still, how does one run a social media campaign? Check out this infographic by Cox Business to find out some of the inside tips you need to know!
Consider this, 80 percent of marketers consider content marketing to be essential. Meanwhile, 46 percent of online users refer to social media before making a purchase! And now, 700 million people are on Facebook, 288 million are on Twitter, and 200 million are on LinkedIn!
Further, of the two genders, women are a bit more likely to use social media when making purchases (48% vs 43%) but both sexes are using social media in high proportion!
So what are some do’s and don’t for Facebook?
Do:
– tag relevant people in photos
– use Facebook places
– search for influencers
Don’t:
– send mass messages
– forget to customize your page
– turn comments off or delete negative comments
In the above infographic there are lists for Twitter, LinkedIn, so make sure you check it out! Social media can greatly increase your business’s brand profile and sales, so make sure it’s a part of your marketing campaign!
