<blockquote> “2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen.” </blockquote>
We’ll that’s exciting news for all of us involved in the digital marketing industry! This technology oriented infographic provides a lot of insights into the potential future developments of digital marketing.
Not surprisingly (at least for people in the industry), social media, content marketing, and mobile marketing are christened as the “Digital Marketing Trio” and are projected to be the largest areas of growth.
Social media is huge, with some 46 percent of users relying on social media to make a purchase. In fact, social media generates twice as many leads as traditional mail and telemarketing, and conversion rates are 13 percent higher.
Mobile phones are also becoming a juggernaut, with some 70 percent of people stating that they would like to receive offers via their smartphones. By 2014 there should be over 53 million mobile coupon users. Meanwhile 90 percent of mobile searches related to restaurants have a 90 percent conversion rate. Whoa!
And content marketing is also huge. A simple blog can result in 55 percent more customers! In fact, now blogs are actually more influential than magazines and 60 percent of customers feel more positive about a company after reading its content.
Check out the rest of this slick infographic by slicktext.com for more details!
