Social media is creating radical changes for every business, including restaurants. Foursquare, Linkedin, Facebook, and numerous other social media sites are now essential for restaurants. Arguably, the most important use for restaurant using social media is for receiving feedback and insight on services, events, and menu items. These types of efforts will also allow you to monitor your brand image and handle complaints.
There are a whole lot of other great uses! Promoting things, like new menu items, is an obvious benefit. So too is encouraging specials and discounts on your food. You can also increase awareness by launching special events and contests, and then blasting them through your social media networks.
Also, getting your employees to act as brand ambassadors is a great way to increase your social media efforts, along with directing dialogue. You can even use social media to build up your business networks and contacts. Last, but not least, if you are looking for new employees, why not utilize your social media networks? Who knows, one of your happy customers who follows you on Facebook might end up being your next great server or cook.
Check out this Kick Ass infographic by Digital Dining for more information!
